The active ingredient in Seventh Generation disinfectants is Thymol.  Thymol is a biocide, meaning it is a naturally occurring compound with strong antimicrobial attributes.  Thymol kills 99.9% of bacteria.  Thymol also has a category IV toxicity as rated by the EPA, this is the lowest toxicity.

The statistics:

Morale 55% better when companies had a strong sustainability program, compared to those with a poor one. 

Employee loyalty was even 38% better.

Purchasing decisions moving towards companies that promote sustainability and social responsibility

The Global Household Green Cleaning Products Market size was estimated at USD 259.84 billion in 2021, USD 278.52 billion in 2022, and is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.36%.

Projected to reach USD 398.05 billion by 2027.

People at work wondering why professionals in the Jan San industry are selling toxic products so far behind what they are buying at their homes privately.

Globally 85% of people indicate that they have shifted their purchase behavior towards being more sustainable in the past five years. 7th Generation is creating products that these younger generations hold value for.

(The Comprehensive Business Case for Sustainability (hbr.org)). 

(Global Household Green Cleaning Products Market - ResearchAndMarkets.com | Business Wire).

(Business Wire More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives)